Planet Fitness

Im sure almost everyone has heard of Planet Fitness , the average Joes' gym. With prices set at 10 dollars a month and offering no "gym-timidation."

Their marketing is pretty effective, they want the average person to be able to come workout without feeling judged by their fellow gym members. Many people feel comforted by that and join right away.

Overall their marketing is pretty good , they bring in many customers and are a successful business. The only problem I have with Planet Fitness is that they claim to be a judgement free zone , but they single out the body builders aka "lunks" by sounding off a "lunk alarm" when some one drops a heavy weight on the floor , or if someone wears a cutoff shirt, or even brings in a gallon of water.

ETP 265

Hi, my name is Corey Eskew and this is my blog book for my Entrepreneurial Marketing class.

I'm 22 years old with plans of opening a business or two of my own someday. I have a few ideas but nothing is set in stone just yet. Hopefully with the help of this class and a few others in my degree plan, by the time I graduate I will be certain of what I want to do!

I hope to learn a lot about marketing in this course, and I am looking forward to using what I learn in the future. Feel free to comment on this or any of my future posts, feedback is always helpful!

Corey