social media

Many companies have created social media accounts to try and advertise for their company and or product.  They use websites such as facebook, twitter , instagram and youtube to advertise and gain many online followers. This can be an effective tool to the company's marketing team because it advertises and gets the company's name out more.

price matching

Many companies use price matching to attract more customers to buy from them instead of their competitors. This can be helpful for some companies and hurtful to the competitors. I believe it is effective because it makes more customers attracted to buy from those companies.

Layaway

Some companies offer a layaway service with their product. I think this is smart because it allows the consumer to purchase the item, just in payments by a certain time so that way they dont have to pay all at once. This is especially helpful to people during holiday season. This is a smart marketing choice because it allows people to feel secure in their purchase.