Im sure almost everyone has heard of Planet Fitness , the average Joes' gym. With prices set at 10 dollars a month and offering no "gym-timidation."
Their marketing is pretty effective, they want the average person to be able to come workout without feeling judged by their fellow gym members. Many people feel comforted by that and join right away.
Overall their marketing is pretty good , they bring in many customers and are a successful business. The only problem I have with Planet Fitness is that they claim to be a judgement free zone , but they single out the body builders aka "lunks" by sounding off a "lunk alarm" when some one drops a heavy weight on the floor , or if someone wears a cutoff shirt, or even brings in a gallon of water.
No comments:
Post a Comment